How To Calculate ROI For Your Interview Podcast

Before launching a podcast for your consulting business, it's helpful to determine how this pays off financially in the long run. 

In this episode of Podcasting for Consultants, Jonathan shares a simple formula that helps calculate the profit and return on investment from a B2B interview podcast.  It is a continuation of the fundamentals previously mentioned in the past podcasts. 

Listen to this episode and learn about:

  • How to easily calculate your ROI
  • Recording interviews in batches to maximize return on time
  • The importance of having an ideal client profile

Use our tool to calculate the potential profit and ROI from starting a revenue generating interview podcast below:

About the host 

Jonathan Baillie Strong

Jonathan is the founder of Spotlight Podcasting, a New York based agency that helps consultants & B2B service providers launch and produce shows that drive sales and leads for their businesses.

New to the show? Podcasting for consultants shares all the best practices and advice on everything from why you should start one, what equipment you need, how often you should publish episodes, who will help you launch my podcast (we're here!) - all the way through to booking your ideal clients as guests so that you can grow your business. Have a listen to our trailer and subscribe to the show on your favorite podcast player.