Featured in this episode is Michael Roderick, CEO of Small Ponds Enterprise who who has helped businesses get ahead by making them more referable, memorable, and unforgettable than ever before. He takes us through his referral brand framework and the principles of referability. We also learn from him his wisdom on making messages understood, the rationale behind consistent content creation, and more!
Mentioned on the episode:
Linchpin by Seth Godin
Connect with Michael on LinkedIn, Twitter, and Facebook
His company website