Erica Holthausen is the founder of Catchline Communications, a consultancy agency that helps clients get published in esteemed publications. She joins today’s episode to discuss all about writing for publications—why people should focus on it and how it positions itself against other forms of writing. She also delves into how writing promotes better speaking, ultimately making you a better consultant. Additionally, she goes in depth about the reason behind the waiting period of publishing articles, how she helps people get more out of their writing, and her advice to those who are serious about writing for online publications.

Mentioned on the episode:

Deep Work by Cal Newport

Indistractable by Nir Eyal

Playing Big by Tara Mohr

The Long Game by Dorie Clark

On Being podcast

Her free monthly Q+A: Pitched to Published

Connect with Erica on LinkedIn

Her company website