Was there an instance where your client made a request you weren’t able to deliver on, but you were unable say no, because you didn’t want to destroy the relationship?
In this episode, “Agency Whisperer” Karl Sakas teaches us how to meet clients halfway with the framework he developed – Reason, Options, Choose. He elaborates on the importance of creating options based on the client’s unique and personal and professional goals. Karl also talks about the application of the Pod structure in an agency, and how it influenced how he works with his team members at Sakas & Company.
Mentioned on the episode:
The Human Brand by Chris Malone and Susan Fiske
Connect with Karl Sakas on LinkedIn, Facebook, Instagram, and Twitter.