How To Brand Your B2B Podcast

If you already have a name and concept for your show, the next thing to consider is how your show will look and sound. It needs a logo and graphics that will make people take notice. And then there is the audio branding – what should your intro sound like? What about your outro? How do you get listeners hooked from the first episode? 

In this episode of Podcasting for Consultants, Jonathan will be diving into the overall branding for your podcast from taglines, audio branding, trailers, everything in between, and more.

Listen to this episode and learn about:

  • Things to keep in mind when branding your podcast
  • Crafting an elevator pitch for your podcast
  • The importance of audio branding

About the host 

Jonathan Baillie Strong

Jonathan is the founder of Spotlight Podcasting, a New York based agency that helps consultants & B2B service providers launch and produce shows that drive sales and leads for their businesses.

New to the show? Podcasting for consultants shares all the best practices and advice on everything from why you should start one, what equipment you need, how often you should publish episodes, who will help you launch my podcast (we're here!) - all the way through to booking your ideal clients as guests so that you can grow your business. Have a listen to our trailer and subscribe to the show on your favorite podcast player.