Turning Guests Into Clients: The Full Process

Do you want to know how to turn interview guests into clients or strategic partners for your business?

In this episode of Podcasting for Consultants, Jonathan will discuss all the fundamentals, from getting clear on your ideal client profile, to setting up outreach systems and structuring your interview process to optimize for long term relationship building.

Listen to this episode and learn about:

  • Defining your ideal guest vs ideal listeners
  • Two questions to ask yourself when looking for guests
  • Guest outreach and systems using conferences, communities, Linkedin
  • Tools for tracking outreach and management systems
  • The end to end process of podcast production 

Tools mentioned:

More links/resources:

About the host 

Jonathan Baillie Strong

Jonathan is the founder of Spotlight Podcasting, a New York based agency that helps consultants & B2B service providers launch and produce shows that drive sales and leads for their businesses.

New to the show? Podcasting for consultants shares all the best practices and advice on everything from why you should start one, what equipment you need, how often you should publish episodes, who will help you launch my podcast (we're here!) - all the way through to booking your ideal clients as guests so that you can grow your business. Have a listen to our trailer and subscribe to the show on your favorite podcast player.